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Campiglio at Outdoor Expo with a stand dedicated to adventure tourism

Outdoor Expo, the trade show dedicated to sports and travel enthusiasts, is to be held in Bologna this 1-3 March 2019, and Madonna di Campiglio-Pinzolo-Val Rendena will be there, as will many other alpine travel destinations, such as Kitzbühel, Innsbruck, Tirol, and St. Anton.

Our local offering is to be presented in a dedicated stand with the overarching theme of the latest in adventure travel and with an emphasis on women, one of the most intriguing targets now included in the area tourist association’s 2019 marketing plan.

Other organizations that will be accompanying the tourist association include the Adamello-Brenta Nature Park, the Alpine Guides of Madonna di Campiglio, the local mountain guides association Mountain Friends, the paragliding team Wings2fly, the staff of Dolomitica Brenta Bike (event planned for 30 June), and the Sarca River Park, which is developing use of Sentiero San Vili (the Way of St. Vigilius of Trent) for tourism, a central focus of 2019, which has been proclaimed the year of “slow tourism”.

The tourist association will also be distributing information about other associations and activities, including horseback riding, fishing, downhill and mountain biking, climbing, hiking, and the various lift systems, but the presence of those who actually provide these services will be crucial, as only people who practice the sports can truly explain them in a way that excites people to come here.

But that’s not all. Because Outdoor Expo is more than just a showcase. The first day will be dedicated to businesses meeting with the numerous tour operators on hand, all of which are specialized in outdoor adventure and some 20 of which are from abroad.


The tourist association will also be a feature of the science section with presentations at three in-depth seminars.


One of these sessions is being organized by the tourist association directly: the round-table discussion “Outdoor e avventura: un turismo sempre più al femminile” (1 March, 5:30-6:30 PM, Outdoor Expo Forum, pavilion 29), a seminar focused on outdoor adventures for women being coordinated by Marta Ghelma, travel journalist who works with publications such as Bell’Italia and Bell’Europa. After an introduction by Michela Valentini, director of Marketing & Communication for the tourist association, speakers will include Elena Guella (vice-president of the Trento Mountaineering Club), Silvia Iuliano (head of pilgrimage promotion), Marzia Bortolameotti (founder of the blog Donne di montagna), Marta Bonomi (vice-president of the Trentino Mountain Guides Association), Maura Gasperi (representing the Sarca River Park for the Way of St. Vigilius of Trent from Madonna di Campiglio to Trento), and Erica Giopp (consultant in efforts to promote tourism from China).

“Adventure tourism that targets women is growing,” says Michela Valentini, “and women, either alone or in groups, are increasingly organizing vacations that feature extreme, or not-so-extreme, outdoor activities. It is a wave that we need to ride now in part because our offering in this regard is highly competitive, if rather fragmented, so it needs to be consolidated and sold as a unified whole.”

The tourist association will also be contributing to the blog academy organized by Mountain Blog and the seminar “Nell’era dell’‘always on’, i contenuti sono una vera risorsa” for filmmakers, photographers, media professionals, and other creators of sports-related content, which is being promoted by Joydis.


contacts - where we are

Office Madonna di Campiglio

+39 0465 447501

Office Pinzolo

+39 0465 501007


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