The central square of Campiglio is named after the entrepreneur Giovanni Battista Righi, originally from Strembo, who bought the ruins of the first "hospitable" to transform it, in 1872, into a modern hotel, the "Alpine Factory", dedicated to the nascent mountain tourism.
Between 1874 and 1875, Righi also built the road to connect the Campiglio plant with Pinzolo and Val Rendena. In 1887, Franz Josef Osterreicher transformed the Righi factory into his new Grand Hotel Des Alpes. When it hosted the emperors of Austria Francesco Giuseppe and Sissi in the nineties of the nineteenth century, other entrepreneurs built the first homes in the area of the square, which began to assume its current shape in the twenties of the twentieth century. The centre took on its definitive structure at the end of the 1930s.
STRENGTH:
The central location in Madonna di Campiglio.
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