In Madonna di Campiglio, the first italian ISO 21401 certified hotel.

Hotel Bertelli’s daily commitment to environmental and social sustainability.

The first hotel in Italy to be ISO certifiedSustainability, responsibility, a focus on people and the environment, environmentally friendly and respect for the region, with an emphasis on developing employees and their skills, and a commitment to energy saving and the use of renewable sources. The foundations of a sustainable way of doing business today which, for the Masè family and Hotel Bertelli in Madonna di Campiglio, are a daily commitment to improving quality, to the point that they became the first ISO 21401 certified hotel in Italy. The certification attests to and is a guarantee of sustainably-managed tourist accommodation.

From a family-run guesthouse to an ISO 21401-certified hotel with a Michelin-starred restaurant.

A STORY OF FAMILY AND ENTERPRISE

The experience and the visionThe Masè family has run the Hotel Bertelli in Madonna di Campiglio for more than forty years, with Armando, Marco and now Marco’s children Lorenzo, Giorgia and Alice who are overseeing the family business in a time of great change. There has been constant investment over time, in tandem with a blueprint for the future.

Just consider the ‘Il Gallo Cedrone’ restaurant and its 1 Michelin Star, adjoining the Bertelli. This jewel of gourmet cuisine created by Marco Masè, together with other forward-thinking experiences offered by local businesses, has made Campiglio a popular and much-loved destination for its gastronomy.

WHAT IS THE ISO 21401 CERTIFICATION?

The ISO 21401 Tourism and Related Services certification is an international standard. Created in 2019, it is aimed at the diverse world of tourist accommodation. It analyses and certifies human rights and health entitlements, health and safety in the workplace for employees and guests, the protection and safeguarding of the environment, water and energy consumption, the production of waste an the development of the local economy.

Guests, who are increasingly attentive to the topic of sustainability and environmental protection, have a real and concrete guarantee that the accommodation in which they have chosen to spend their holiday operates in full compliance with the stated principles.

“Sustainability has always been the cornerstone of our business, as we have consistently operated with the goal of giving continuity to the company by maintaining a constant and current level of quality in the services we provide. With this project, we decided to take a further step forward by making our ‘sustainability policy’ public.”

MARCO MASÈ TELLS US HOW AND WHY THIS LATEST PROJECT WAS BORN.

The vision of Marco MasèThis is an innovative project that does not just concern environmental sustainability, but also social sustainability, interpreted in terms of maintaining and safeguarding relationships with customers, employees, suppliers and local stakeholders; these are aspects that have always been a priority for us.

We decided to apply for this quality certification during lockdown and it took several months of hard work. The certification was a period of growth for us and a way to remain committed and be motivated for the future during those difficult months of inactivity”.

SIX CONCRETE AND TANGIBLE COMMITMENTS

The dedication of the Masè family in managing Hotel Bertelli, recognized through ISO 21401 certification, is reflected in six tangible commitments that embody the essence of genuine and responsible entrepreneurship.