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Re-CIG

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Re-Cig Project: a new cycle for cigarette butts

The Madonna di Campiglio Tourist Board has joined the Re-Cig project, a Trentino-based start-up that recycles cigarette butts.

The aim is to promote a new culture of collection, recycling and reuse of polluting materials, with particular attention to cigarette butts — one of the most widespread types of waste with the greatest impact on the environment.
The initiative is part of a circular economy model, where even waste can become a resource.

Through a patented process developed by Re-Cig, the filters are purified and transformed into a plastic polymer that can be reused in various manufacturing sectors.
The start-up manages the entire supply chain: from the production of collection points (Smokers Points) to collection and processing, right through to the creation of new objects made from recycled material.

Some facts about cigarette butt pollution:

  • 850,000 tonnes of cigarette butts discarded worldwide every year.
  • Over 200 toxic substances contained in filters, 70 of which are carcinogenic.
  • 40% of waste in the Mediterranean consists of cigarette butts.
  • 2 years: the average time it takes for a filter to degrade in nature.

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