Performance beyond the ordinary
Winter brings out the most intense performance. And highlights Audi’s cutting-edge innovation.
From the partnership with Madonna di Campiglio comes a new season of exclusive events and experiences, where performance reaches its highest expression.
The snow-covered landscapes of this Dolomites destination become the starting point for unique test drives, at the wheel of Audi’s most advanced models, from RS sportiness to the innovation of the e-tron range, expressing a vision that combines peak performance with a strong commitment to the local area.
Audi Driving Experiece Peak performance reaches the heights of Madonna di Campiglio, with exclusive events experienced at the wheel of Audi’s cutting-edge technology.
The deep bond between this Dolomites destination and the Four Rings fuels a shared passion for the mountains and advanced performance. With the Audi driving experience, you can put the power and control of the RS range to the test on the road, take on ice driving challenges, and explore the agility of the Q range through dedicated parkour activities, delivering a truly unique driving experience and reaching the pinnacle of performance.
Join us at the Audi HUB in Piazza Brenta Alta from 5 December 2025 to 12 April 2026, and at Audi Iced Lake from 19 December 2025 to 1 March 2026, subject to weather conditions.
Mountain Progress Lab
Have you ever heard of Mountain Progress Lab? It is Audi’s new project that promotes sustainable mobility by combining innovative technologies, data and storytelling.
Through the collection and analysis of territorial data, the shared goal of Audi and Madonna di Campiglio is to make concrete decisions on the actions to be taken in the destination in order to protect its beauty and raise awareness of the major environmental issues of our time.
